Your Brand Is What You Do
…and your actions make you who you are. Whether you realize it or not, you are always communicating your brand. At Gift2Grow, we think this is really exciting: every day brings new opportunities to show your customers your identity, from how you promote yourself to how you treat people, and to your marketing outreach.
Professionals and business owners love building their personal brands with Gift2Grow because it allows them to control and shape their own brands via a platform that’s based on gratitude, craftsmanship, and a sense of community. These are values that customers really resonate with, no matter the business or product—and these, in turn, become part of their brand.
At Gift2Grow, we like to feature businesses that share our values. Many of them do an incredible job at communicating who they are everywhere they touch their market. And it works: businesses with a well-communicated and thoughtful brand are constantly exemplifying what sets them apart. No matter the business, their approaches have one thing in common: they all do so with forethought and intention.
We think that Bamboo Sushi, one of our featured businesses, knocks it out of the park. They go far beyond making incredible food—they make sure that their values are part of the experience, which really matters with seafood: they’re literally written on the walls of their restaurants. Diners are reassured because any of the typical reasons not to eat sushi—health, ethics, sustainability—are dispelled with a positive, elegant framing: “Sustainably caught, humanely raised, naturally grown, no compromises.” It’s refreshing. Heck, even their website has an ocean wave that sweeps your screen clean.
At Gift2Grow, we love giving everyone—our featured businesses, and our professionals and business owners—the opportunity to tailor their messages, communicate their values, and build their brand awareness with quality touches. Your brand is in everything you do—so be proactive! Own it, control it, and enjoy it.