The Cost of Complexity
I recently heard about a new extreme pastime: Rubik’s cube skydiving. Intense, right? It’s exactly what it sounds like—you put on a parachute, jump out of an airplane, and attempt to solve a Rubix cube in a terminal velocity freefall before deploying your chute. Don’t worry—if they can’t solve it, they still pull their ripcords. They just lose the game…
Does this remind you of impossible tasks you’re sometimes on the hook for? To say it’s unpleasant to try to do something complex under a time constraint in a stressful situation is an understatement.
I used to call this the Complexity Cost, thinking that I invented the term: a calm brain with less to keep track of is going to do a better job with all remaining tasks, every time—and it’ll feel better, too. People love Gift2Grow because it reduces their Complexity Cost, enabling them to perform everything else with greater acuity and efficiency. They’ve already put in their five minutes a month, reducing the amount of time and money needed to successfully grow their business.
But there are three similarities:
- Complexity costs “rise in proportion to the number of links between items as they interact with each other.” This is just as true with your workday: the more moving pieces and parts, the greater your day’s complexity, and the tougher it becomes to stay calm and efficient.
- Complexity costs are insidious because they are “very difficult to measure.” We agree. The best measure, we believe, is how you feel…because when you’re working calmly and happily, you’re doing better work.
- Complexity costs (in the experience of the authors) are the “biggest determinant of a company’s cost competitiveness.”
Ok, so Rubik’s cube skydiving is not a real sport. It illustrates a benefit of Gift2Grow—it’s so fast, simple, and effective, using our system makes the rest of your job easier, and the rest of your day better.
If you know someone looking to streamline how they keep in touch with customers without sacrificing that personal touch, send them our way—we’d love to hear from them.